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Everyday Empowerment and Likeability
Gavin F. Hurley, Lasell College
'The Playbook of Persuasive Reasoning: Everyday Empowerment and Likeability' provides an easy, practical guide to the strategies of persuasive reasoning, which Gavin Hurley argues is crucial to all effective communication. Helping professionals and students to become better and more likeable communicators, this fundamental “playbook” outlines numerous eye-opening communicative maneuvers for readers of all levels and backgrounds. It offers a unique approach to argumentation and persuasion and moves away from the more conventional methods which are often overtechnical, unnecessarily complex or too science oriented. Hurley demonstrates how to successfully apply these strategies of cooperative argumentation to your life in order to succeed professionally, socially and cerebrally. This he argues, will allow you to empower your messaging and increase your social magnetism. 'The Playbook of Persuasive Reasoning' is a down-to-earth guide on effective rhetorical strategizing. It is written for everyday application, based on everyday examples, and embedded in everyday language. Today, successful communication is a highly sought-after trait by international employers, clients, and customers alike. Gavin Hurley shows how a wide range of people can benefit from learning how to deliver more abstract material in an effective manner: both verbally and written. This guide is particularly appealing for professionals, including business managers, as well as academics and students, including public intellectuals. 'The Playbook of Persuasive Reasoning' is a useful book for anyone wanting to enrich their skills and strengthen their powers of communication in order to have a social and professional advantage.
The origins and evolution of the war correspondent
Barry Turner, University of Lincoln et al.
War reporting has made a massive impression on the public not only in how wars are fought but why they are fought. The ability of the public to ‘see’ what is happening at the front changed the public’s attitude to war in very many respects and even where a war may be ‘popular’ the involvement of the press led to criticisms that have changed war almost in equal measure to the changes brought about by weapons technology. The book will be a compilation of historical and contemporary stories of the war correspondent and battlefield photographer from the earliest days of modern war reporting to the present. It will seek to determine the changes in style, method and practice of the work of the war correspondent and examine the changes in attitudes to, and how the public view war from the high point of imperialism to the present day jihad. This book will be of interest to journalists, academics, students and in general history By mixing historical analysis with contributions from modern war reporters it will analyse such subjects as the role of propaganda in winning over the public to support wars of aggression, the portrayal of war as entertainment, the use of technology in war reporting and the lives, and sadly often the deaths of those who take on this most dangerous and disturbing vocation. Since modern war reporting commenced following the inventions of the electric telegraph and the camera there have been many different approaches to how the news should be brought to the reader and later the listener and viewer. The military have had a volatile relationship with the press as conflicting interests always operated. On the one hand the military want their victories properly acknowledged while their failures as well hidden as possible. Military strategy needs secrecy but the press is about openness.
Unraveling the controversial, socio-economic and political issues behind those annoying social media memesMarch 2017 / ISBN: 978-1-62273-251-7
Availability: In stock
$40 £32 €38
In this first installment of the Misinformation series, the author tackles complex socio-economic and political topics related to the economy of the United States, such as the federal budget, wasteful spending, the national debt, unemployment and social security. By breaking down each subject into layman’s terms, the author clearly and concisely presents, in an unbiased manner, the facts behind the fake news, half-truths and general misinformation from the annoying headlines and memes cluttering social media on these volatile subjects.
Researching the controversy over bovine tuberculosis and the culling of badgers
Stephan Price, University of Exeter
Availability: In stock
$60 £48 €55
Bovine tuberculosis is seriously damaging the UK dairy and beef industry. Many farmers believe culling badgers must be part of the solution, but in 2013 a record 300,000 people signed a Downing Street petition asking the government to stop planned culls of badgers in Somerset and Gloucestershire, fuelling media controversy and signalling the beginning of a social conflict that was acted out in studios, streets, fields and village halls across England. The four-year trial culls, which began that year, aimed to establish that culling was a viable way of tackling the disease, but the widely divergent experiences and values of policy-makers, farming, conservation and animal welfare supporters means that decades of science on the disease in badgers and the effects of culling has not helped resolve the dispute. Reporting on original, UK research council-funded social science, this book takes on the challenge of understanding the contrasting views involved. Listening carefully to what the different protagonists have to say, the book unpicks the way science is interpreted to sustain differing conclusions, and considers how social science thinking could contribute. The book develops a critical perspective on the increasingly important literature influenced by new materialism, the social science response to the Science Wars, and explores the extent to which a social movement around opposition to the culls is emerging. In approachable prose, this access-all-areas account describes the struggle to develop understanding through the messy process of research and the difficulties of scientific analysis and philosophical thought. As such, it provides a valuable resource for both research practitioners and teachers within the social sciences, as well as an accessible way for biological scientists, conservationists and farmers to reflect on the issues around the management of disease in livestock and wildlife.
Challenges and Alternative Approaches
Evandro Oliveira, University of Leipzig, Germany et al.
Availability: In stock
$70 £55 €65
Communication in the public sphere as well as within organizational contexts has attracted the interest of researchers over the past century. Current forms of citizen engagement and community development, partly enabled through digital communication, have further enhanced the visibility and relevance of non-profit communication. These are performed by the civil society, which is 'the organized expression of the values and interests of society' (Castells, 2008) in the public sphere. Non-profit communication feeds the public sphere as 'the discursive processes in a complex network of persons, institutionalized associations and organizations,' whereas those 'discourses are a civilized way of disagreeing openly about essential matters of common concern' (Jensen, 2002). Despite the relevance in the public sphere, non-profit communication was never properly defined within communication research. The aim of the present book is to offer an overview and report on Strategic Communication for Non-Profit-Organisations and the Challenges and Alternative Approaches. Considering the assumption that a key principle of strategic communication is the achievement of organisational goals, the majority of research developed in the field has used business environments to develop theories, models, empirical insights and case studies. Here, we take a step towards new approaches centred on the concept of non-profit in various dimensions and from various perspectives, showing the diversity and complexity around this subject and at the same time the need of further theoretical and empirical work that provides frameworks and also tools for further understanding of the phenomena.