George Rossolatos
George Rossolatos (MSc, MBA, PhD) is an academic researcher, marketing practitioner, and editor of the International Journal of Marketing Semiotics & Discourse Studies (Department of English, Kassel University, Germany). Major publications include Advances in Brand Semiotics and Discourse Analysis (2023; ed. and co-author), Interdiscursive Readings in Cultural Consumer Research (2018), Handbook of Brand Semiotics (2015; ed. and coauthor), Semiotics of Popular Culture (2015), Brand Equity Planning with Structuralist Rhetorical Semiotics (2012, 2014), //rhetor.dixit//: Understanding ad texts’ rhetorical structure for differential figurative advantage (2013), Interactive Advertising: Dynamic Communication in the Information Age (2002; ed. and co-author), plus numerous articles in trade and academic journals. His research interests focus on cultural consumer research/popular culture, branding/advertising, and digital marketing.
Books published with us
Edition 1st
ISBN 978-1-64889-591-3
Published in March 2023
